Effective marketing of your products and services should be one of your priorities as a small business owner. It is one of the fastest ways to make a difference and become a reference for potential customers.
Your name card is an important aspect of your brand marketing, which defines who you are and what you believe in. A business card must distinguish you from the rest. It must reflect your brand according to your style, image, and identity. That’s why it’s crucial to determine what your name needs to convey.
A good name card depends on many things. Think about it: what attracts you (or not!) to an organization after seeing their business card? Don’t you think that the professionalism and style of a business card determine your perception of the company’s seriousness? Keep this in mind when creating yours.
Here are three things to keep in mind:
- The brand is the overall emotional image one perceives of a company.
- Identity encompasses the visual aspects that make up the brand.
- The simplest way, a logo represents a business is through a sign or icon.
How to create a business card: 5 key elements
Name cards come in many ways. A well-designed business card includes the following:
Layout and design
The type of design you choose must be in perfect harmony with your brand image through colors, shapes, orientation, and text. The horizontal and vertical cards are the norm: the first ones correspond to the landscape format, the others to the portrait format.
The concept of your name card must convey the message of your brand without any words. For example, if your logo is a car, the colors must be bright for your logo to come out. The main objective is to attract the attention of customers and impress them at first glance.
Once you have decided on the style, orientation, and material of your business card, you will need to consider another crucial aspect of your brand: your logo. If you already have a logo, you are one step ahead.
If not, it is time to create one. You can use logo design software, which will allow you to create an attractive design for your brand.
Material and finish
Choosing the type of material you want to print your card on can play a key role too. You can opt for a paper with a glossy finish or a matte finish, both of which are standard options. The matte generally offers a more sober look, while the gloss gives more shine to the colors. The finish must match your brand identity and the overall design of your card.
The colors of your business card
For a consistent result, the colors of your business card should be chosen according to your logo. Moreover, the colors must evoke your sector of activity. If you work in the entertainment industry or your offer is geared towards children, consider using bright and vibrant colors.
Dull colors are suitable for more professional environments (for example, for accountants or doctors), but remember that these principles are not fixed. If you are looking for a result that has an impact, feel free to break the rules.
Details of the company
A business card is complete only if the right information is included. You can print your slogan there if you have one, and the basic information:
- Corporate logo
- Your name
- Contact Number
- Email address
- Social Media Icons
- Address (if you practice at a physical address)